Startup Operations & Strategic Planning
Building a Foundation for a Digital Wellness Platform
Client: Reboot Your Resilience, Wellness & Personal Development Courses
Platforms: andrewstead.org | app.rebootyourresilience.com
Role: Project Manager & Consultant
Project Duration: March - May 2021 (3 months)
The Challenge
An online wellness startup wants to transition from a content website to a commercial platform. The founder has the vision and content expertise; however, he struggles with structure, focus, product launch strategy and the next steps for app development.
Critical Needs
Transform startup chaos into structured operations.
Establish a 6-month strategic roadmap and commit.
Prepare the foundation for mobile app development.
Create accountability and progress tracking metrics.
Implement sustainable business processes.
Identify and mitigate business risks.
BRC Business Transformation Service
3-month PM and consulting service focused on strategy, building structure, product development, and tailored operational set-up.
Phase 1: Organisational Foundation
Team Structure: Organised existing resources and defined clear roles and responsibilities.
Road-mapping: Developed a comprehensive 6-month strategic plan with actionable milestones.
Task Management: Built a custom Google Sheets tracker with categorisation, priority matrices and project status updates.
Phase 2: Process Enhancement
Business Analysis: Comprehensive review of all business areas with improvement recommendations.
Weekly Schedule: Implemented structured weekly planning and review cycles.
Accountability metrics: Created real-time status tracking with owner accountability.
Phase 3: Leadership Support
CEO Strategic Support: Direct assistance in organisational development and decision-making.
Risk & Issue Management: Systematic identification and escalation of business risks and blockers.
Operational Backbone: Established sustainable processes for growth.
Key Deliverables Achieved
✅ Structured Team Organisation - Clear roles, responsibilities, and reporting structure established.
✅ 6-Month Strategic Roadmap - Comprehensive planning with actionable milestones and timelines.
✅ Custom Task Management System - Tailored Google Sheets tracker with task categories, owners, priorities, deadlines and progress monitoring.
✅ Process Improvement Framework - Review and optimisation recommendations across all business functions.
✅ Weekly Action Planning System - Scheduled regular brainstorming sessions, review meetings and specific work groups with clear accountability and follow-up.
✅ Risk & Issue Management Protocol - Monitoring, identification and prevention of business risks. Issue resolution and project acceleration guidance.
✅ Organisational Development Support - Direct CEO assistance in building a scalable business structure.
Transformation Results
💡 From Chaos to Clarity - Transformed startup operations from reactive to proactive strategic planning.
📊 Enhanced Productivity - The task tracking system improved individual accountability and enabled milestone achievement.
⚡ Faster Decision-Making - Weekly action logs and a risk mitigation tool allowed more informed decisions and prevented potential setbacks.
🌱 Scalable Foundation - Built sustainable processes supporting future app development, product launch, team elaboration and platform expansion.
🦸🏻♂️ Leadership Empowerment - The CEO gained a structured, custom approach to organisational development and strategic planning.
Perfect for Growing Organisations
This engagement showcases expertise in taking the e-startup from concept to a commercial operating platform, particularly valuable for:
Early-stage startups that need an operational structure.
Digital wellness platforms in preparation for scaling.
Founders who require strategic operations support and business integration.
App development projects that need a solid foundation and agile project management.
Are you Ready to Build Your Operational Foundation?
If your startup or growing business needs an operational structure, strategic planning, and a scalable system, let's discuss how BRC project management can help you.