Leadership Alignment and Milestone Achievement

Supporting E-commerce Leadership

Hey Bud Skincare, E-commerce, Australia

Website: heybudskincare.com

Role: Virtual Project Manager & Leadership Consultant

Leadership Structure: 3 Co-CEOs

Project Duration: February - April 2021 (3 months)

The Challenge

Hey Bud Skincare was in a critical start-up phase during the COVID pandemic, and the restrictions negatively impacted its growth. Three co-CEOs were running the operations and facing stalled logistics, struggling with strategy execution, problem-solving and accountability. The leadership team was swamped, deadlines kept moving, markets changing, and the bigger vision was lost in daily bewilderment.

Pain Points

1. Lack of Accountability

2. Scattered Focus

3. Offshore Team Management

4. Supplier Relationship Management 

The BRC Solution Package

BRC tailored a 3-month project and leadership empowerment service package combining individual coaching, team dynamics adjustment, and a project management system.

Executive Coaching Sessions

Weekly 1:1 individual sessions with each of the 3 co-CEOs covering:

Goals - Establish individual goals in alignment with business objectives.

Mindset - Address blocks, change perception and build confidence.

Performance and Accountability - Tasks and accountability metrics, communication, skillset feedback and guidance.

Team Dynamics & Strategic Alignment

Role Definition - Transparent role and responsibility definition for three co-CEOs.

Weekly Workshops - A Weekly leadership group focused on business objectives and strategic planning.

Execution

Exec Boost - Task tracker, deadline management system via calendar events, reminders, and systematic follow-ups via Slack.

Risks, Issues and Dependencies - identification, tracking, mitigation and resolution.

Results

💪 Accountability Revolution

• Confident Ownership

• Better decision-making

• Faster issue resolution

• Proactive deadline mgmt

👑 Leadership Transformation

• Empowered leadership became a high-performing team

• Enhanced collaboration and reduced conflict

• Rekindled enthusiasm and joy

⚙️ E-Commerce Operational Improvement

• Effective global team coordination

• Established supplier contracts and protocols

• Improved logistics and delivery predictability

🌳 Business Growth

• Solid foundation enabled focus on expansion.

• Sustainable business management system supporting scale

• Improved energy and output across all leadership functions

This Package is Perfect for Complex Leadership Challenges

This case study showcases expertise particularly valuable for:

1. Multi-founder startups that are struggling with role clarity, structure and business project management.

2. E-commerce businesses that need operational improvement.

3. Growing companies with distributed teams and a lack of systems.

4. Leadership teams requiring strategic alignment and exec coaching.

5. Organisations transitioning from startup to scale-up phase.

If any of these five scenarios match your current business situation and you'd like to discuss it, hit the button below and talk to us today!